The first step to improving employee loyalty is understanding how committed your employees are today. Loyal employees are more productive, make fewer mistakes, and act as culture carriers for your organization. Measuring loyalty helps HR teams and managers take proactive steps to retain talent, increase engagement, and support business performance.
The IPA Loyalty Survey (eNPS) measures employee loyalty quickly and effectively. Employees are asked a single, anonymous question: how likely are they to recommend your company as a place to work?
Responses are divided into three categories:
Ambassadors – Employees who actively recommend your organization
Passives – Employees who are neutral and do not actively promote or detract
Detractors – Employees who would not recommend the company and may advise against it
This method allows you to measure loyalty without disrupting workflows and can be repeated multiple times a year to track trends.
Loyal employees create loyal customers. They go the extra mile, understand their role, and embody company values. Monitoring loyalty is now a strategic KPI, comparable to financial and operational metrics, guiding HR initiatives and retention strategies.
With IPA’s digital solution, managers can:
Track loyalty trends across teams and departments
Identify risk areas and disengaged employees
Implement targeted measures to strengthen commitment
Make data-driven decisions to enhance culture and performance
Companies that work actively with their Health and Safety Environment often experience lower absenteeism and higher engagement.
