IPA Meta Factors
An extension of the IPA Core Personality
Expands with motives, preferences and values
IPA Meta Factors provide in-depth insights into motivation, preferences, and values. While IPA Core Personality describes a candidate’s natural behaviour, IPA Meta Factors go one layer deeper, uncovering the underlying drivers that influence engagement, well-being, and decision-making.
IPA Meta Factors include all aspects of IPA Core, covering behaviour, motives, preferences, and values.
By using IPA Meta Factors, you can:
Align employee motivation with company culture and tasks
Build stronger teams with improved internal dynamics
Understand how values shape collaboration and leadership
Promote long-term engagement and job satisfaction
IPA Meta Factors can be applied across multiple areas:
Recruitment – Identify candidates who not only have the skills, but are also passionate about the job.
Talent development – Spot potential and growth areas to boost motivation and performance.
Leadership and team development – Build high-performing teams that thrive together.
Organisational analytics – Understand how motivation and values align with company strategy.
IPA Meta Factors give HR professionals and managers a powerful tool to understand and support employees on a deeper level. The result is more engaged employees, stronger teams, and an organisation built for sustainable success.
Times are changing, and people’s perception of the world, and their place in it, has evolved significantly over the past 20 years. In working life, this is reflected in greater individualisation and more conscious behaviour. Today’s employees are more aware of their actions, motivations, and identity than previous generations, which changes how we assess and support people in recruitment, HR, and development.
IPA Nordic’s approach is based on the idea that our personal values and motives underpin the qualities and behaviours we express in the workplace. These core values carry the deepest energy and influence in our lives, shaping how we see ourselves and how we act. In the IPA Meta Factors model, the four meta-factors support and qualify the behavioural traits measured in IPA Core, linking deeper motivations with observable actions.
Because motives and values often lie beneath conscious awareness, they are harder to define and operationalise than behaviour. The path from inner drives to measurable workplace actions is complex and influenced by both internal and external factors. IPA Meta Factors are designed to navigate this complexity, providing insight into the deeper drivers behind behaviour and performance.
