Bridging academic talent and Danish businesses
Potential in Action integrates IPA Nordic as a core component of their talent development programs. This includes initiatives such as their renowned business case programs, where teams of recent graduates solve strategic business cases for Danish companies.
Up to 50% of the participating talents are international graduates, bringing fresh perspectives and a global understanding to Danish organizations. In addition to case programs, Potential in Action offers a wide range of services in talent development, including:
Tailored talent programs for organizations
Advisory services on attracting and developing talent
Support with recruitment of young key employees
By integrating both Danish and international talents, Potential in Action creates teams where diverse perspectives drive innovative solutions and broaden global insight.
The Challenge
Companies often face resource-intensive projects requiring specialized knowledge, fresh ideas, or additional workforce capacity.
Potential in Action’s challenge was to design a program that would:
Deliver tangible business outcomes for companies
Foster the growth and engagement of young talents
Encourage teamwork, innovation, and effective collaboration
At the same time, the program needed to support meaningful learning experiences for the talents themselves.
The Solution
Potential in Action uses IPA Nordic’s personality analyses as an integral part of its programs. These tools help form balanced teams where diverse strengths and perspectives complement each other optimally.
Senior Consultant and Instructor Søren Ø. Skadhede explains:
“By combining personality analyses with practical casework, we strengthen team collaboration and creativity, creating a valuable platform for innovation and problem-solving. This benefits both the companies, which gain insights and solutions, and the talents, who develop a better understanding of their skills and roles in a team.”
- Søren Ø. Skadhede, Potential in Action
The process allows teams to tackle strategic cases while ensuring each participant contributes according to their individual strengths and motivation.
Casework & Team Development
The case programs give young talents the opportunity to solve meaningful, real-world challenges for companies, such as:
Market research
Communication strategies
UX analyses
“Since we started the project in 2011, we have seen that these programs not only deliver practical solutions but also enhance the participants’ ability to work innovatively and effectively in teams.”
- Søren Ø. Skadhede, Potential in Action
The combination of practical casework and personality insight results in:
More effective team dynamics
Greater motivation and engagement
Stronger problem-solving and creative output
Business Benefits
Potential in Action enables companies to address strategic growth and development challenges by providing teams of highly motivated young graduates.
Participation delivers tangible advantages, including:
Up to 1,000 hours of free work from talented, up-to-date graduates
Completion of a significant project that supports the company’s development strategy
Direct contact with future workforce and relevant competencies
Strengthened collaboration between education and business
Fresh perspectives through new ideas, analyses, and initiatives
These programs allow companies to access expertise and innovative solutions without additional cost, while creating meaningful learning opportunities for the talents.
The Impact
By integrating IPA Nordic’s assessments, Potential in Action ensures:
Teams are strategically composed for optimal performance
Talents understand their strengths, motivations, and roles within teams
Companies receive actionable solutions and insights from the projects
This dual focus on talent growth and business impact creates long-term value for both organizations and young professionals entering the workforce.
