Overview
House of Leads, formerly known as Ekstern Salg, is a sales agency based in Aarhus specializing in B2B meeting booking, lead generation, and sales development.
The company operates across three core business areas:
B2B Tele
House of Leads helps companies secure relevant B2B meetings, allowing clients to focus on meaningful sales conversations with real potential.
CoCREATOR
Through LinkedIn, House of Leads helps companies create leads and build relationships through authentic outreach and personal dialogue.
CRM Systems
House of Leads also helps companies simplify and structure their CRM setup, making sales processes easier to manage in practice.
Across all services, the common denominator is people, relationships, and structure. That is why employee wellbeing, collaboration, and development are also a central part of how House of Leads operates internally.
The Challenge
House of Leads wanted to strengthen employer branding from the inside out.
Not through campaigns or polished messaging, but by creating a genuine workplace culture built around wellbeing, development, transparency, and strong HR processes.
The company needed a solution that could help them:
centralize HR processes
improve employee data overview
work more systematically with wellbeing and development
strengthen dialogue between managers, employees, and teams
actively use personality insights in recruitment and onboarding
make employer branding more authentic and actionable
Henrik Rasmussen, Director at House of Leads, explains:
“Employer branding is not just about salary, benefits, and polished messaging. It is about creating a workplace where people feel seen, understood, and supported. That is the story we want to tell, because it is true.”
- Henrik Rasmussen, CEO, House of Leads
The Solution
House of Leads chose PeopleSuite Staff 360° Complete from IPA Nordic.
The platform gives the company access to the full PeopleSuite Staff ecosystem, including modules focused on attraction, employee connection, and wellbeing.
At the same time, House of Leads implemented HR-Kickstarter, ensuring that the rollout became more than a technical setup. Instead, it became a practical HR implementation process connected directly to the company’s culture, workflows, and long-term ambitions.
Personality Insights
House of Leads uses IPA Nordic’s personality assessments to improve dialogue during recruitment, onboarding, and employee development.
The assessments are not used as fixed answers, but as conversation tools that create stronger discussions around behavior, collaboration, motivation, and growth.
“We love IPA Nordic’s personality assessments. They do not provide ready-made answers, but they open the door to the right conversations. That is where the real value lies.”
- Henrik Rasmussen, CEO, House of Leads
The company uses personality insights to create stronger matches between people, roles, and teams while building a more transparent and people-centered culture.
HR Structure with PeopleSuite Staff
With PeopleSuite Staff, House of Leads has centralized employee data, HR processes, and documentation into one platform.
This creates better structure, improved visibility, and a more professional HR foundation across the organization.
“We honestly did not think we needed an HR system. But we were wrong. PeopleSuite Staff gives us clarity and makes HR far more tangible in everyday work.”
- Henrik Rasmussen, CEO, House of Leads
The platform helps House of Leads work more consistently with employee development, onboarding, documentation, and internal processes without adding unnecessary complexity.
Team Development & Intelligent MUS
House of Leads also uses PeopleSuite Staff for employee conversations and team development.
With Intelligent MUS, employee conversations are tailored to the individual employee’s personality profile, strengths, and development areas.
At the same time, team analyses provide a shared language around collaboration, psychological safety, and team dynamics.
This creates more meaningful conversations between managers and employees while strengthening team cohesion across the organization.
Wellbeing & Early Prevention
As part of PeopleSuite Staff 360° Complete, House of Leads works actively with wellbeing and early prevention.
The platform allows the company to monitor wellbeing trends, identify early warning signs, and create more open dialogue around workload, stress, balance, and job satisfaction.
This proactive approach supports a healthier work environment and helps maintain strong employee engagement as the company grows.
The Impact
With PeopleSuite Staff 360° Complete, House of Leads has established a stronger HR foundation that supports both daily operations and long-term employer branding.
The solution has helped the company:
strengthen employer branding internally
improve employee dialogue
work more systematically with wellbeing
support recruitment and onboarding
develop teams and collaboration
make HR more structured and data-driven
For House of Leads, employee wellbeing, culture, and business performance are closely connected.
“If our employees thrive, our customers can feel it. And when customers can feel it, it creates better results. It is actually that simple.”
- Henrik Rasmussen, CEO, House of Leads
