Recruitment built on real human understanding
&friends has worked with recruitment and executive search since 1997, with a clear belief: people hire people.
For &friends, successful recruitment is not just about qualifications on paper. It is about understanding the whole person behind the CV and creating matches that work in practice. Their approach is built on strong professionalism, close dialogue, and a deep respect for the human side of recruitment.
This is where IPA Nordic’s PeopleSuite, and especially IPA Core Personality, plays a central role.
The Challenge
Recruitment has become significantly more complex.
Where it was once a more linear process, today’s reality includes:
Traditional evaluation methods are no longer enough to ensure the right match.
The Solution
The assessment is not used as a final answer, but as a foundation for better dialogue and deeper understanding.
It helps to:
Because the tools are connected, they can be applied strategically across all levels.
“IPA Core Personality has for many years been a strong anchor for us and a solid starting point for meaningful candidate dialogue.”
- Karl Johan Spottag
Deeper Candidate Dialogue
For &friends, the real value lies in the quality of the conversation.
The assessment helps them:
Go beyond the CV
Understand strengths, motivations, and behavior
Create a more respectful and relevant dialogue
“The analysis helps us go deeper than the CV and create a more meaningful conversation with the candidate.”
- Karl Johan Spottag
This leads to a better experience for candidates and a more informed process for clients.
Stronger Match Quality
By combining professional expertise with personality insights, &friends delivers stronger and more precise matches.
They focus on:
The full alignment between person, role, and company
Cultural fit and collaboration style
Long-term success, not just short-term placement
“When we recruit, it is not just about competencies, but about the overall match between person, role, and culture.”
- Karl Johan Spottag
&friends also follows up after placement and offers ongoing sparring in executive search processes, ensuring the match holds in practice.
Continuous Development & Trust
A key reason for the long-term partnership is the continuous development of PeopleSuite.
“The PeopleSuite platform is constantly evolving and keeping up with the times, which is why I see IPA Nordic as the leading personality assessment in Denmark.”
- Karl Johan Spottag
This aligns with &friends’ own philosophy: recruitment is not static, and neither are the tools supporting it.
The Impact
More qualified candidate dialogue
Better decision-making for clients
A more human and professional candidate experience
Stronger, longer-lasting hires
“We do not just work to fill a position. We work to create a match that makes sense for both the company and the individual.”
- Karl Johan Spottag
&friends continues to stand out in a market where trust, quality, and relationships are critical.
