Employer branding through PeopleSuite Staff
Ekstern Salg is a sales office in Aarhus specializing in B2B meeting booking. Employees work as a unified team, focusing on collaboration and shared goals.
The company’s core service emphasizes personalized and strategic outreach, supported by a broader process that includes lead nurturing and sales optimization, contributing to long-term business growth and development.
The Challenge
In a competitive market where digital visibility and branding are crucial, Ekstern Salg needed to strengthen its employer brand and create a workplace that attracts and retains the right talent.
The challenge was to ensure that:
Employees feel valued and supported
Teams operate with trust and psychological safety
HR processes are efficient and data-driven
Employer branding is authentic and aligned with company culture
Director Henrik Rasmussen explains:
“Employer branding goes beyond salary and perks; it’s about telling an authentic story about the workplace that aligns with both employee and company goals.”
- Henrik Rasmussen, Director, Ekstern Salg
The Solution
Ekstern Salg integrated IPA Nordic’s PeopleSuite Staff to create a comprehensive HR and people development approach. Key elements include:
1. Personality Assessments
“We love IPA Nordic’s personality assessments. They’re not answers—they’re tools for dialogue and personal growth. We use them to match the right candidates, build effective teams, and support individual development. IPA Core Personality is the best of its kind in Scandinavia.”
2. HR System
“We didn’t think we needed an HR system—but we were wrong. IPA Staff allows us to streamline employee data, giving us a single source of truth across the organization.”
3. Intelligent Employee and Team Conversations
“Traditional performance reviews don’t work for us. Intelligent MUS (employee conversations) creates fully individualized sessions based on each employee’s unique strengths and personality.
We also use IPA Team Analysis to measure psychological safety and team collaboration, sharing all data openly across the organization.”
4. Early Stress Warning
“Even though we haven’t had stress-related absences, our focus is prevention. IPA Nordic’s Early Stress Warning ensures early intervention if workload or stress becomes too much.”
The Impact
By implementing PeopleSuite Staff, Ekstern Salg has created a people-first culture that:
Strengthens employer branding
Enhances team collaboration and psychological safety
Supports employee growth and wellbeing
Prepares the organization for expansion into larger Danish cities
“If our employees are happy, our clients feel it. If our clients are happy, the business grows. It really is that simple.”
- Henrik Rasmussen, Director, Ekstern Salg
The company now operates with efficient HR processes, empowered teams, and a culture of trust, ensuring long-term success for both employees and business.
